Video: The North Face Athletes Question Madness - Conrad Anker and Alex Honnold

Yesterday, I shared a video that launched a new brand campaign from The North Face that invited us to "Question Madness." The campaign celebrates the 50th anniversary of the company, which has become synonymous with outdoor adventure and exploration. Today, I have two more videos from that exemplify what the company is going for by introducing viewers to some of their sponsored athletes. In this case, those two people are mountaineer Conrad Anker and rock climber Alex Honnold. Check them out below.

Video: The North Face Invites Us to Question Madness

The North Face has just launched a new marketing campaign using the hashtag #QuestionMadness. Much like the famous "Think Different" ads from Apple Computers back in the day, this campaign introduces us to some of TNF's sponsored athletes. People like Conrad Anker, Alex Honnold, and Renan Ozturk, who are pushing the edge of adventure and exploration. Are they mad or are they geniuses? That is the question, and in this beautiful video we get an opportunity to see them doing what they do best, while we ponder whether or not it is all worth it or why they pursue these challenges. If you read this blog with regularity, you probably already know the answer to that. Particularly on your own personal level. Enjoy!